Open Data Solution for Smart Cities and Municipalities

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Open data Bologna

For Whom?

Open Data for Smart Cities is a solution tailored for Smart Cities and municipalities who want to share free data access to citizens, NGOs and other players such as mobile app developers, research institutes or universities.

Why Do You Need the Open Data for Smart Cities Solution?

Footfall data, such as hourly or daily trends, weekdays vs. weekends, mobility patterns, duration of stay, unique visitors… etc. are all unique insights that can be collaboratively used to map a city and its inhabitants in order to offer better urban planning, adapt public transportation to the citizens’ real needs or understand who are the tourists visiting the cultural sites and shopping areas.

LBASense sensors bring you the opportunity to analyse crowds in a target area, by extracting accurate yet anonymous information about footfall, stay’s duration, returning visitors, country of origin, mobility patterns and people distribution, listening to mobile phones signals.
LBASense Crowd Analytics Dashboard View multiple region footfall duration and returning visitors Mobility Analysis
LBASense Crowd Analytics Dashboard View multiple region footfall duration and returning visitors Mobility Analysis

What Will You Get?

Analytics provided include footfall, dwell time, % of returning customers, activity index, nationalities and mobility map.

The solution consists of a full package of sensors and monitoring tools. The system is based on multiple mobile phones detectors to be deployed in the selected area, that passively sense anonymous metadata transmitted over WiFi and cellular network.
WiFi Sensor LBASense Web-Dashboard and Mobile-App
WiFi Sensor LBASense Web-Dashboard and Mobile-App
Crowd analytics results are visualised on a web-based and password-protected dashboard and mobile app, as well as disclosed via APIs for integration with 3rd-party systems.
Moreover, data is available in real-time and historical views, in daily, hourly and customisable resolution, for various types of population (staff, passers-by, etc.) and compatible with CKAN open-source management system.

Access Open Data

Bologna, Italy

Crowd Analytics figures from the ROCK installation in the City of Bologna, Italy, are: hourly and daily footfall, hourly and daily mobility, daily returning visitors, daily duration distribution and weekly nationality distribution, from June 2019 to February 2020.

Cluj-Napoca, Romania

Crowd Analytics figures from the ROCK installation in the City of Cluj-Napoca, Romania, are: hourly and daily footfall, hourly and daily mobility, daily returning visitors and daily duration distribution, from January 2019 to February 2020.

Torino, Italy

Crowd Analytics figures from the ROCK installation in the City of Turin, Italy, are: hourly and daily footfall, hourly and daily mobility, daily returning visitors, daily duration distribution and weekly nationality distribution, from March 2019 to February 2020.

 

Why Our Product?

Thanks to our unique technology, we provide analytics, highly accurate and at low cost, enabling powerful insights.

European cities such as Cluj-Napoca (Romania), Bologna and Turin (Italy) have already adopted our data to share via their Open Data platform.

LBASense technology is able to detect mobile phone signals with high accuracy, thanks to unique features such as:

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MAC Randomization

iOS and Android devices are transmitting a temporary MAC address while searching for nearby access points. Our technology is capable of overcoming this randomization, hence of counting the number of mobile devices in the area.

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One Sensor, Multiple Ranges

Based on a unique combination of hardware and software, our sensors are also capable of controlling their detection range, providing different “virtual” regions of coverage using the same physical device.

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Single Counting

Our sensors detect a unique mobile phone identifier: unlike other systems, there is no double counting.

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Inclusive Marketing Tool

Without any additional cost, our system can serve for location-based marketing to send promotions or inform tourists.

Do you want to know more about our Open Data solution?  Contact us to know more.

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This solution is compliant with the EU General Data Protection Regulation 2016/679 (GDPR).